Mad Monkey Blog

Stand Out with a Great Hand Out

Summer time is the best time to gear up for the trade show season, which starts in September. When you are present with a booth at a trade show, you are looking to stand out from all of your competition. Your job is to draw people to your booth and then wow them with your company’s integrity, work product, and culture. And while the look of the booth matters, the true thought on everyone’s mind is, “what cool gadgets can I pick up?” Many times, these same people will grab your pen, throw it in the bag with everyone else’s pen, and keep walking, barely even catching your name. Unless, you have an awesome handout that helps you brand your company and start a conversation at the same time.

Branded is Best

The first key to making sure your items at your trade show booth are worthwhile is to make sure they are representing your brand. Not only should you include your name, colors, and logo on the item (as well as your contact information), but they should represent something about your company. For instance, an architectural firm may want to have a hard-hat shaped stress ball or sticky notes with a blueprint background. This will enhance the branding of the product and remind people about your firm when they simply see it on the deck, no matter where your info is on the item. With the vast array of products available, the sky is the limit to help you and your company stand out from the crowd. The most important factor is that your products represent you, and you alone. Allowing your brand to become synonymous with you and your company is key to successful marketing.

The Conversation Starter

The second part of the giveaway phenomenon is the conversation starter. These promotional items are perfect to grab a potential client and pull them in to learn about your item and your company. Items such as USB chargers, buzz brushes, and even other electrical gadgets may not be commonplace for many people. Therefore, the person will see your item and wonder what it is and how it works. This is the perfect opportunity to chat with them about their business and needs to see if they are a good prospect for you. A simple 45 or under giveaway could be the conversation starter needed to land your next million-dollar project!

None of this is to say that a pen is not worth the time. If a pen is truly the best representation of your company, then make sure it stands out from the crowd. Try to find an odd shaped pen, or one that is exquisite, yet not too expensive. Make it “the pen” a person will want to use at all times.

No matter how you wish to stand out from the crowd, Mad Monkey Media can help. Contact us today at 763-200-6489. We are happy to help design your promotional gifts, or your table signs and printed material to showcase your business.

The Art of Prospecting

Most professional businesses find the summer months to be the slowest months. Customers are enjoying family time and staying away from work as much as possible. And while business is still being conducted, it is not nearly as fruitful as it is the rest of the year. That is what makes the summer the best time for prospecting: meeting with potential customers and power partners to begin your business relationship. What better way to leave an impression than to leave a prospecting gift!

What is a Prospecting Gift?

A prospecting gift is a wonderful marketing tool that can keep you fresh in a potential client?s mind after your meeting ends. Enter the ?leave behind.? This is a type of gift that is small, inexpensive and creates a trigger concept in the prospect?s mind. For instance, if your business is an IT firm and you wish to leave a power bank behind with a catch phrase relating to running of power or shutting down and your business card, you are leaving a lasting impression on the prospect you just met with that is both innovative and useful. Such gifts are easy to carry with you, and can be produced on a small budget.

The True Benefit

The truth is, business cards, brochures, and even pens and notepads get lost in the shuffle. Most people have a million business cards and do not even know who belongs to what card. Many brochures will wind up in the trash by the end of the week. While they are helpful, they are also best sent electronically, unless meeting a large group of people at one time. And, do not even get started on pens. Most people have such a wide array of pens from sales people that they never need to buy a pen again!

A prospecting gift is different. It is more personal and it creates an opportunity for you to show you are human and have a sense of humor. You are using these products to engage your customer. As a result, the customer will be more likely to keep you in their mind whenever your services may be needed. A prospecting gift is a great way to show your creative side, which is always a great benefit to any client, no matter the industry.

The other benefit is that the prospecting gift is a great talking point. While you may believe the conversation is over, handing over a prospecting gift may open the door for additional information, questions, and opportunities. Much like an ice breaking statement, the prospecting gift can be a ?leave behind? in the same way leaving your sweater at your crush?s house works. It may create opportunities to meet and speak again.

If you are using the slowdown of the summer to improve your business prospects, contact the experts at Mad Monkey Media at 763.200.6489. Their team of experts will help you design the perfect prospect gift for your marketing needs while sticking to your budget and helping you stand out from the competition.  

Print Is Not Going Anywhere

We live in a digital age. Our phones are rarely used for telephone calls anymore. Now, we use these palm-sized devices to read a book, get our news, and communicate via writing with the world around us. Yet, even with technology at the tip of our fingers, we still are a society that loves print. Authors are still selling printed books, in addition to digital copy. Magazines are still selling in printed form. And we still receive printed material in our mailboxes and businesses. Print is not going anywhere.

Tangible Benefits

Statistically speaking, almost half of the population still enjoys reading printed books and magazines. The reason is quite simple. Printed materials are tangible. People can feel them in their hands and feel as though they are actively interacting with the material. Holding paper in one's hands gives a sense of engagement. It is not quite as easy to drop a piece of paper, book, or magazine on the ground as it is to close a webpage and put your phone back in your pocket. Readers and consumers feel more connected to printed material than digital media. This same benefit applies to printed advertising. Consumers find printed advertisements and even business cards allow them to become more engaged in the advertisement by holding something in their hands.

Accountability Leads to Trust

Printed material is also much more difficult to delete or distort. As a result, it creates a level of accountability on the part of the business and a level of trust at the level of the consumer. Providing a printed coupon or fact sheet forces the business to honor what they promote. These items cannot be deleted and replaced. Therefore, the consumer has a level of expectation that the business will honor what it states. While advertising in any form is subject to ethical standards, consumers tend to trust a tangible printed message over a digital message based on the perception of digital media. In addition, print media is more costly than digital media. Therefore, consumers tend to feel the business is more committed to its message by investing more into its delivery.

Stands Apart from the Competition

Another benefit to print marketing over digital is that it stands out from the crowd. For people receiving advertisements in their emails, text messages, and websites, receiving printed material feels like a breath of fresh air. It "cuts through the digital noise," allowing the message to be seen more clearly. In today's world, people can delete advertisements without ever looking at the email. Yet, with print, a person must hold it to throw it away. That alone makes an impact as something different from the norm. At that point, people are more likely to take notice as to what they are holding and utilize that medium to then find your company online and utilize your products and services.

Whether you believed print was dead or have stood by your printed material advertising method since the dawn of time, Mad Monkey Media Group can help you perfect your printed message and reach a wider audience. Contact them today at 763.200.6489.

Signage: The Basics You Should Never Forget

You bought a property for your business. You have updated your business cards, email signature, and marketing materials. You bought a new sign for your front door and your reception area. Yet, you have not covered all of your bases. There are many other signs you need to purchase and display before you can be ready to open for business. Many of these signs are about compliance, as opposed to marketing, but not having them sends the wrong message to anyone visiting your facility. They send the message that you do not care about your visitors or employees.

Interior Signs

First, it is important to fill your new office space with interior signs. These signs are directional as well as informational. For instance, if you bought an office building with several tenants, it would be best to have a sign in the lobby indicating the suite number for each tenant. Another key sign would be restroom signs indicating which restroom is designated for whom, or if the restrooms are unisex. Other key signs would be to remind people to watch their step and letting individuals know whether you are open or closed and your hours of operation. Finally, name plates for each office and specific rooms is key to help your employees and guests navigate your own office space. These signs should always look professional and easy to read.

Exterior Signs

Your parking lot requires signs as well. Most of the time, these signs are provided by the building's owner, not the state or municipality. Yet, many times, these signs are required to meet specific guidelines. For instance, Handicap parking signs are a must have. Yet, the ADA mandates the guidelines these signs must meet.  It is important to review the types of signs required for your parking lot and building's exterior. First, as mentioned, handicap parking signs are necessary to make sure you are compliant with ADA guidelines. Another important parking lot sign would be signs designated parking, such as the CEO's parking spot, visitor parking, and customer parking regulations. Beyond the parking lot signs, other exterior signs would include your building number, which you may wish to leave as it is from the previous owner of change to match your style. You also need to place a sign on your property with your company's name, whether it is on the building or on the lawn. This allows you to advertise while serving the purpose of allowing people to easily find you. Finally, the standard entrance and exit signs are key to making sure your building is compliant with all fire safety laws.

Owning a business property is an exciting new milestone for any business. However, this type of milestone is not without great responsibility. All of your signage conveys a message that is necessary for you to not only be compliant with laws in your state and municipality, but they showcase your business before your client ever speaks with you. To make sure you are conveying the message you intend, contact the experts at Mad Monkey Media Group at 763.200.6489.

Artist or Computer

Your logo says a lot about your business. A strong logo can tell others that you have a strong worth ethic and even stronger morals. A well-designed logo tells people you care about your business and you take pride in your work. A basic logo may be perfect if you are a no frills business, but it will not go far if you need to impress your clientele and compete in the marketplace. Many industries and businesses require a sleek yet simple design for their logo, which can be done by either a machine or an artist. However, most businesses need the special touch of an artist to make their logos pop and help their business get noticed.

Graphic Design

Graphic design is an art form. It is not simply a computer putting images on a background and calling it art. Graphic design is the art of making visuals that can be used in business and advertising. In fact, most graphic design artists are artists who at one time designed their work using pen and paper. Now, they have learned how to utilize the computer to finalize the project. This art form is meant to sell your company from first glance. It catches the client?s attention through the aesthetics, conveying your company?s best characteristics in one piece of art.

Use the Artist

A computer may be able to make a basic design that will convey your message at a lower cost. With clip art and free stock art, it is possible to use your computer to make a standard article or blog post show a little jazz. However, this is not the intention of graphic design. It is essential to hire an artist to make sure your artwork is unique to your company. The worst thing is for a business to look lazy, like you copied another person?s design. Potential clients will see right through this type of ?art.? Worse, they will assume you will be lazy in putting together their jobs as well. That is never a good first impression to give a client. Once that impression has been made, that will be the lasting impression of you and your business throughout the industry.

Using an artist allows you to truly express your style and your sensibilities through your promotional items. A graphic artist may have a signature style, but no two designs will ever be alike. Working with an artist will help you bring your vision to life in the way only artists can do. It is the best way to showcase your willingness to go the extra mile for your clients.

A few business owners know and hire their graphic artists personally. Many work with promotional companies that employ graphic artists to help their clients provide the best image to their potential customers. Mad Monkey Media Group offers hand-crafted designs from the best local and national artists in the business, helping their clients gain an edge in business. When you are ready for the best look to express your business, contact Mad Monkey Media Group at (763) 200-6489.